SURROUND SOUND COPYRIGHT 2011
Background photo courtesy of Wasitthee Chaiyakan
The term has been used since by other scholars. See, for example, Stephane Dovert, Les Rohingya de Birmanie (edite sous le pseudonyme de Gabriel Defert. Aux lieux d'^etre, 302 p., 2007, Mondes contemporains) (p. 108), which can be downloaded here.
Irrawaddyization is a term I coined in 1999 (published in 2002) to refer to the process in which regional Theravada Buddhist culture was "reformed" to look like Buddhism as defined by the norms and teachings of the Irrawaddy Valley, Burma proper. This has included the reconstruction of Buddhist temples to look like those of Pagan. The process, going back to the 1780s, has led some Arakanese Buddhists to forget that they have a great heritage that is independent of that of Pagan-origined Burma. That culture once held that it was Arakan that fostered the growth of Pagan and not vice versa.